Website Design in BD
Website Design in BD
A website is your most powerful tool for communication.
A website is a unique way to connect with the world. Whether you choose to create a website to share your passion for music, inform people of your business, sell products, or any other reason—there are no boundaries to what you can do! With a website, tons of possibilities are available to you!
There is no space better than the Internet to immediately get in touch with a broad international audience at an extremely limited cost.
Website Design in BD offers you :
- The perfect business card for your project or organization
- A detailed and permanent advertisement
- A site available 24/7 all-year-round
- Your own competitive edge
- Better communications
- Increased credibility
Mass media communication
There’s no way better than the Internet to publish your images, music, and videos, while gaining profits and new customers. The Internet is a dynamic and unlimited public space to make your mark.
Making a website is a necessary step for the growth of a successful organization. Websites are your most important communications tool and a powerful marketing ally!
Webmastering is for everyone
The first step in building your website is to know your subject and objective. Will you create a professional or recreational website? Would you like to increase your networks, share your passion, meet people, increase your income, or introduce your services? It’s your decision! Having your own website is a simple way to open yourself to the world.
For more ideas on creating your website and to explore the possibilities of WebSelf, we invite you to visit the our customers page.
A few ideas
WebSelf is a website creation tool for beginner and advanced webmasters. Webmastering is now available to everyone, even those without programming skills.
Here are a few examples of website categories to consider when creating your own website :
- Create a website for your organization or business
- Create a website for your café or restaurant
- Create a website for your wedding
- Create a website for your sports club
- Create a photography or art website
- Create a baby website
- Create a clairvoyance website
- Create a car or motor vehicule website
- Create a cosmetics or beauty website
- Create an animal or pet related website
- Create an eCommerce website
Create Your Own Website. No Techincal Skills Needed. It’s Easy. Start Now! Market Leaders. No Coding Needed. Customizable Online Store. Multiple Payment Methods. 24/7 Customer Support. Easy-to-add Blog. Easy Drag and Drop.
Even if the brand names were not integrated into their design, I’m guessing at least 99.99% of people on the planet could recognize and name the brand each represents. But, hey, if global recognition and world domination in your industry isn’t good enough for you, here are a few more reasons:
A logo is important because it:
1. Reveals your identity
Remember those old Westerns where cowboys branded cattle? They did it to mark ownership. Your logo should do the same thing (minus the pain of a red hot branding iron). Imprinted on your products, your business card and your website, your logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.
2. Invites new customers to get to know you
We don’t live in a monochromatic world. People are drawn to interesting design and color. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.
The Forager’s Table restaurant, which specializes in farm-to-table cuisine, entices eaters into their establishment with a logo that has an organic style. They can serve this logo up on signage, menus and their website to draw in hungry consumers searching for this specific dining experience.
The logo for this line of skin care cosmetics perfectly communicates the product benefits—fresh, gentle, natural, healthy. Effective simplicity like this makes me want to pull it from the shelf and put it in my cart.
3. Distinguishes you from the competition
There are certain symbols that come to represent particular industries or products. For example, how many pizza places have you seen with a logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge pizza? A good logo reflects who you are, but it should also distinguish you from everybody else. A good logo should dare to be different.
While one wouldn’t typically associate a bear in the woods with an investment company (and may actually avoid bear imagery and its association with a bad market) the Bear Creek Capital logo does a good job differentiating this company with a rustic image that matches its name. And certainly the Midnight Pizza logo is a far cry from that grinning Italian chef we’re used to seeing. Plus, I think we can all relate to the wolf howling for pizza late at night.
4. Facilitates brand loyalty
From time to time, a company will redesign their logo, perhaps to update their look or reflect some other corporate change. As a marketer, I get this. As a consumer, I hate it. When I’ve become accustomed to my favorite brands’ logo and they change it, I feel a little betrayed. Now I’ve got to retrain my brain to look for something new. Brand loyalty is huge and something every business needs to foster. A recognizable and familiar logo goes a long way toward building brand loyalty.
Both of these logos are bright, distinctive, and interesting enough to be memorable. Their placement on products would make finding them on a crowded shelf quite easy.
5. Can be everywhere
Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.
Internet marketing has become more and more popular nowadays among businesses around the world. Considering that organizations have discovered the wide range benefits of internet marketing and leveraged the advantages of online business in promoting products and services in the virtual market, internet marketing has indeed become the leading medium for marketing all over the world.
Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers and print media, internet marketing allows companies to nurture a more personal relationship with their consumers from all over the world. Thanks to the advantages of digital marketing services, businesses can deliver quality content to their customers through personalized and cost-effective communication.
Acknowledging all the benefits that internet marketing can offer your business, developing a professional internet marketing campaign can help you retain your existing customer base and attract new customers to your product or brand. This, in turn, will help you grow your business and increase your return on investment (ROI) over the long term.
Here is a list of the top 15 advantages of internet marketing for your business.
1. Convenience And Quick Service
The incredible convenience of marketing online is one of the biggest advantages of internet marketing. The internet has extremely easy accessibility with consumers using the internet and reaching markets anywhere in the world. Because of this, purchasing goods from across borders now reduces the cost of transportation.
For importers, this is a huge advantage as it means they can order online right from the comforts of their home. In addition, you can easily track sales items online as they make their way into delivery. You can download digital products from the internet with just a click of a mouse. Internet marketing is great for business as it gives consumers a better and more comfortable shopping experience.
2. Low Cost For Operations And A Wider Reach
One of the significant advantages of online marketing for businesses is its low operating cost. You can advertise at a cheaper rate with internet marketing than with traditional methods of advertisement such as ads in newspapers, on television and on the radio. Plus, these advertisements have a wider reach, owing to the increased use of devices by most consumers. In fact, according to some figures shared by Google, at the 2016 Canadian Doubleclick Leadership Summit, every two out of three Canadians use two or more devices on a regular basis. And to add to this, around 69% of them use multiple devices while making just one purchase.
In addition, the internet allows you to contact your customers in a jiffy in comparison to how you would contact them traditionally. Also, it is much more affordable, time-saving, and environment-friendly than any traditional communication methods. For instance, sending multiple mail-outs or printing brochures involves several tedious steps of getting them printed on paper, sending them out through your distribution team for delivery or ensuring that they are delivered on time to the right person. On the contrary, with internet marketing, you can send the same information in a personalized email or share the information on any of the social media platforms, thereby saving you on printing, paper, and postage.
3. Measure And Track Results
An aspect of internet marketing that is rarely available with traditional marketing is the ability to measure and track results. With online marketing, your business can utilize various tools, such as Google Analytics, Hootsuite, Doppler and Crazy Egg, for tracking results of your advertising campaigns. Using these tools, not only can you measure and track the effectiveness of your online marketing campaigns, but also illustrate its progress in detailed graphics.
Measuring and tracking results gives you a better idea of how your marketing campaign is faring. It gives you an insight into the actual effectiveness of the campaign, tells you what works and what does not, and gives you a direction as to how you can better grow your traffic, leads, sales, and conversions. Without the ability to measure and track your results, you cannot alter or modify your marketing campaign to ensure it delivers better results.
4. Demographic Targeting
Have you ever wondered why more than 90% of users who visit a website do not necessarily get converted into customers? Mass marketing is the answer to this. Also, the ongoing debate about using online marketing strategies optimally and the huge list of online marketing advantages and disadvantages need to be looked into.
Research reveals that custom-made, strategic advertisements get you eight times more the returns than otherwise. Therefore, demographic targeting plays a key role in the success of your business. Marketing your products and services online gives you the ability to target your audience based on demography. This allows you to concentrate your efforts on the audience that you truly want to offer your products or services to. In other words, it gives you the ability to target specific customers you think are likely to purchase your product or hire your services. Every time someone visits your website and fills in a form, it gives you an idea of who may be interested in your products and services and lets you discover important details about them such as age and interests, which better shapes your services to match their needs.
5. Global Marketing
The ability to market your products and services across countries is one of the biggest advantages of global marketing for business. Within several months of following aggressive SEO techniques, you can expect a huge number of hits your website, secure millions of viewers and reach audiences from across the world.
Take the case of Airbnb. This company started operations in 2008 in San Francisco, California. Since then, it has seen a continuous rise in its number of listings, which now stands over 1,500,000 in more than 34000 cities. So, what contributed to its huge success? It is pure internet marketing through social media.
This is a true example to portray how with internet marketing, you can easily reach beyond your geography to offer your products or services to customers worldwide. Wherever your target audiences are, you can reach them 24/7 and from any country all over the world.
6. Ability To Multitask
One of the core benefits of digital marketing is its ability to handle millions of customers at the same time. This is also the reason why it is important for you to optimize your website design to make it device-friendly. It must be built to ensure that is accessible through any device, be it a notebook, smartphone, or a laptop. As long as a website’s infrastructure is efficient, numerous transactions can take place seamlessly and simultaneously.
This means that even with a large number of transactions taking place, your website is capable of providing satisfactory service to every customer who makes a purchase online. This high adaptability of internet marketing is an important benefit that businesses can take advantage of to gift their consumers the best shopping experience.
7. 24/7 Marketing
Internet marketing reduces cost and runs around the clock. That means that your marketing campaigns run for 24 hours a day, 7 days a week. Compared to traditional marketing, internet marketing does not have any limitations in terms of opening or closing hours. At the same time, you would not have to worry about overtime pay for your staff.
In addition to this, you need not put in any extra efforts to adjust any regional or international time difference that may affect the reachability or availability of your offers or online campaigns. Whenever someone opens their computer and connects to the internet, there is a high chance of them seeing your marketing campaign. Furthermore, customers can look for their favourite product at their most convenient time and right from the comforts of their home or office.
8. Automated, Tech-Savvy Marketing
Another advantage of internet marketing is that marketing this way is easy with a one-mouse-click automation. Compared to traditional offline marketing where marketers delegate various tasks to the best hands and talents, internet marketing takes advantage of a more tech-savvy method. For instance, you can use Customer.io to automate your emails. Similarly, you can check out AdRoll for aggressively targeting your existing customer base. Oracle Eloqua is yet another tool that is highly effective for running automated yet personalized marketing campaigns.
The crux of the matter is that internet marketing gives you the opportunity to turn every aspect of your business’s operations into a fully-automated system.. All you need to do is find the right tool and technology suited to your marketing campaign and you are done. By automating your marketing campaign, you can choose to do something more valuable with your time.
9. Data Collection For Personalization
Transactions through the internet allow you to collect data. Whenever a customer purchases a product through a company’s website, their data is captured. There are various ways that you can collect customer data including customer profiles or through their behaviour while on your website. Another way of collecting customer data is the use of internet tools or with any tracking software. The information collected typically includes age, gender, location, how they came to your site, what sites they visited after they left, viewed products and the pages visited on your site.
Your business can use this data in different ways. Most businesses analyze data to find out what product and/or services sell frequently. Furthermore, the data collected can help segment customers, so that your business can send them ads and other promotional materials based on their buying habits and interests.
Compared to traditional marketing, online marketing allows for better data collection as well as personalization. Through this advantage of internet marketing, businesses can serve millions of customers with various products based on their personal interests. Thus, shoppers can easily get their desired products without having to scour the internet all day.
10. Diversified Marketing And Advertising
When targeting your audience, diversification plays an important role in your marketing and advertising campaigns. Diversification means that you can use a variety of tactics and strategies in order to reach your prospects. With online marketing, diversification becomes a lot easier. At the same time, it is possible for you to run varying marketing techniques simultaneously to better implement your marketing campaign.
11. Easy Tweaking To Your Marketing And Advertising Campaigns
It is inevitable in marketing and advertising that something needs to be tweaked in order to optimize your campaigns. Compared to traditional marketing, online advertising is much easier to play around with. Whenever the campaign needs to be modified, online marketing allows the modification to happen without having to worry about downtime, service interruption or even halting the entire system.
This means that you can easily change the appearance of your online shopping mall – your website – by changing a few lines in the cascading style sheet (CSS) that links to the web page.
12. Instant Transaction Service
Executing transactions is easy and nearly instant online. You can do this through a digital payment service so that there is no need for a cash transaction to go between the marketer and the customer to buy and sell merchandise. This is all possible due to payment processing solutions executed by third-party payment processing companies such as PayPal.
13. Better Sales Relationships
In traditional marketing, merchants often give their business cards or pamphlets to their customers after or during a sale. However, what happens is often on such occasions, customers lose the cards or misplace them. The only time the buyer would remember about the card was if they had the intention of visiting the seller again. In the end, most customers do not remember the seller, forget the card; hence, this marketing method does not work to convince buyers to return.
This is different from internet marketing where the marketers can easily collect email addresses of their prospects and buyers, which they can use in reaching out and forming a relationship with the customer. They can provide customers with valuable information such as information about the purchased product, available coupons on their products and services, special discounts and new products through a short and crisp email. Aside from email addresses, they can also use social media for consistent interaction with customers.
14. Time-Effective Marketing
Unlike traditional marketing, internet marketing is easy to start and quick to implement. You can easily set up a marketing campaign at any time that is convenient for you. In fact, you can set up email marketing for your business within a matter of hours. Also, in the next few minutes, you can set up an autoresponder and create a marketing list for your business.
Plus, you can use effective web push notifications (WPNs) or browser push notifications (BPNs) to effortlessly engage your customer base. While WPNs have their own set of advantages and disadvantages of online marketing, statistics show that over 65% of customers enable WPNs for their preferred shopping sites. To make these notifications work in your favour, there are a few tips you may follow:
- Send time-sensitive discounts to first-time users or inactive buyers.
- Share price-drop alerts to the more frequent buyers.
- Be customer-centric and send targeted product information and coupon codes to them.
15. Continued Marketing Campaign
The lasting effects of any marketing campaign are one of the greatest advantages of internet marketing for business. For example, content marketing efforts, such as creating SEO-optimized blogs and websites or gaining the maximum referral traffic from your content, have the capacity to remain functional and promote your products and services years after you started your marketing campaign. Almost every online marketing technique has viral and long-term effects that can continually improve your site’s traffic.
If you do a detailed study of the several internet marketing advantages and disadvantages, you will observe that the benefits substantially outdo the shortcomings. A larger customer base, improved authority over your business, better visibility, higher response rate, and an increased brand awareness will certainly position your organization among one in the top industry players. So, if you’re looking for better ways to reach out to your audience, Edkent Media is here to help. There are many services to choose from including email marketing, social media marketing, search engine optimization and pay per click (PPC) marketing. Get in touch with us, today.
What Is Brand Promotion?
Every company must market itself, but what truly sets a product apart from its competitors is branding. Unlike marketing, which encourages someone to buy a product or use a service, branding seeks to build loyalty and a long-term customer base. When done correctly, your brand can become the go-to for a particular product or service.
Consider the Kleenex brand. When people need a tissue, they are more likely to say they need a Kleenex than a tissue. But Kleenex is just one of many brands that manufacture tissues, so how did Kleenex become the go-to word for an entire product line? Through brand promotion. People remember the brand name through its commercials, promotions and other marketing strategies that made Kleenex a household name. While most companies will not achieve that level of brand recognition, brand promotion is still vital to your business.
Brand promotion is done through marketing a logo, a mission statement, website and social media and even customer service. Building a strong brand requires you to be consistent in your message, in interactions with customers and in the products or services you provide. You want customers to feel as though they can rely on your company to provide exactly what they need.
Why Businesses Need Brand Promotion
Whether you are a small or a large business, just starting out or already established, you’ll need to promote your brand to grow and retain a customer base. Branding helps to distinguish you from competitors, highlights what makes your business the best option and lets people know what to expect from your company. Brand promotion also aligns you with your target audience and keeps them engaged with your company. Reasons why businesses need brand promotion:
- Branding communicates what type of company you are. It lets people know if you are a relaxed, fun adventurous company or one that is a bit more serious and formal. All of the visual elements of your branding – your logo, social media messages, promotional materials and the way you talk to customers – tells people what they can expect.
* Branding creates familiarity. People are more likely to use products or services from a company they are familiar with. If they are used to seeing your brand on similar products or even on a new one, they may be more likely to try it.
* Branding presents a consistent message. You don’t just roll out brand promotions. Spend time analyzing your target audience and its preferences to see what works in your industry and among competitors. Once you have a strategy worked out, create a plan that is executed throughout the company so all products and services are consistent in their message. This also helps customers know what to expect when they purchase a product or service from your company.
* Branding generates referrals. Word-of-mouth is the best type of marketing. When people like and remember a particular brand, they are likely to refer it to their friends and family, are more likely to tag the brand in social media and mention it in blogs. This reaches customers you never even expected.
* Branding creates a connection. Some of the best branding evokes an emotion, creating a connection to customers. Whether your company wants people to feel comforted, excited, happy or serene, there is a way to use branding to emotionally connect with people and gain loyal customers.
When you have a clear branding strategy and promotion plan, it can also attract and retain the type of employees who mesh with your brand.
Brand Promotion Strategies
Brand promotion can be difficult, especially for small businesses that aren’t overly familiar to many people. It is challenging, but necessary, for a company to define its own brand identity before any brand promotion can happen. Brands in many sectors also face heavy competition in the marketplace, with many brands vying for consumers’ attention. You need to find a way to stand out from the crowd.
The right brand promotion strategies can establish you as a leader in your industry. The trick is finding the right mix for your specific business and targeting your ideal customer. Brand promotion strategies include:
- Print advertising, such as in magazines and newspapers.
* Social media marketing on Facebook, Instagram and other platforms.
* Videos, both informational and viral.
* Online advertising through Google ads, banner ads and backlinks.
* Promotional products, including pens, mugs, T-shirts, reusable bags and other giveaways.
* Customer-focused strategies like discounts and loyalty incentives.
Whatever brand promotion strategies you choose, present a consistent message throughout. Use the same logo, fonts and colors on all branding materials. Use visuals that convey the same tone and evoke the same emotion. Make sure that a customer seeing an ad in a magazine or on social media can make the connection to that same product in a store.
How much money you spend on brand promotion depends on where you focus your efforts. Print advertising and videos are likely to cost more than some other forms of brand promotion, so determine how much you want to spend on focusing branding efforts.
Brand Promotion Examples
There are endless ways to do brand promotion. You’ll need to determine what works best for your business, your company’s personality and your customers. If yours is a company that runs white-water rafting adventures, you’ll want to use more exciting images, language and colors than if you were a company selling office supplies. And your customer service department may be more casual and informal, which would be in line with your brand. Examples of brand promotions include:
Social media. Social media is a good way to showcase your brand and personality through visuals. If you have a furniture business, for example, you can create a video walkthrough of a home decorated with your furniture. You can also create online furnishing guides for a specific room or a style of home that send people back to your website for more information about featured products. The furniture showcases your style, any music you use can set the tone, and the narrator shows off your company’s personality.
Partnerships. One way to build brand identity and start generating interest in your company is to partner with other local companies and events. For example, if you run a soccer program for kids, partner with a community health fair to sponsor the event and run a soccer skill station. That way your company name and logo are publicized, and people can actually see what their kids will be doing in your program. It also creates a strong association between your business and healthy living, community and children, which are all likely on brand.
Promotional products. Promotional products can be great ways to get your logo associated with an item that represents your business and your brand. For example, put your logo and website on a nail file if you are a beauty salon. Or give out small candles in the same color as your branding if you are a yoga practitioner. One of the best parts of giving away promotional products is that they are likely to stay in someone’s home for long periods of time, meaning the person is constantly reminded of your brand or your product.
Contests. People like the chance to win free things. Whether it’s a membership, item or other free goodies, contests can help get your name out there and sign people up for future marketing opportunities. If you run a pet food store, you can run a social media promotion that requires people to post pictures of their pets with their favorite toys. The picture with the most likes can win a free toy in-store, with the stipulation that the winner has to post a picture of the animal with the new toy and a link to the store’s social media page. This helps associate your pet store brand with fun and animals, and can help grow your social media base while getting your name out there.
The type of brand promotion you opt to do depends on your resources, both financially and in manpower. If you have a social media person in-house, it may be easier to run brand promotions via social media than other outlets. If you only have someone on staff who is interested in putting together promotional products, that may be your best avenue. If it makes sense, you may have to hire an outside company to manage any or all of your brand promotion.
Whom to Hire for Brand Promotion
Depending on the size of your business and your internal resources, you may decide to outsource brand promotion rather than do it in-house. You may opt for a combination of both. If you have a strong marketing team with experience in brand promotions, consider doing everything in-house, but make sure your they are comfortable with strategic planning and execution, as well as marketing in your specific industry. If there are certain elements of brand promotion they are not familiar with, such as online advertising, that may be something you can specifically outsource.
Working with an outside marketing firm for brand promotion can make a lot of sense, especially if you run a small company. Outside marketing firms usually handle all elements of brand promotion from strategy to execution. They generally have experts in all aspects of brand promotion, including online advertising, print advertising and video. They may even have special expertise in your specific industry.
Outsourcing brand promotion can be more expensive, however, especially in the short-term when there are a lot of up-front costs related to planning and strategizing. But working with an outside marketing firm means having access to a whole team of experts you don’t have to hire or manage. And, if the firm is good at its job, you should see a nice return on investment that will more than make up for the cost of outsourcing.
If you decide to hire an outside marketing firm, make sure to hire a reputable one. Check references and see if they’ve worked with a company like yours before. Know both what services the company provides and what you want to accomplish by using them. You don’t have to know exactly the types of promotions you’ll use, but have some idea of what you want the end result to be. And, even though you aren’t hiring people to work on your staff, you still want to make sure you like them and can have a good working relationship. If they are representing your brand, the marketers you hire should be aligned with it.
Facebook isn’t new, and neither is the idea that every business needs a Facebook presence.
However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population.
Facebook has 1.56 billion daily active users . Let’s put that in perspective. That’s nearly 5X the population of the United States, 20% of the world population … and still climbing.
It’s not only the sheer number of people but the amount of our attention Facebook owns. Globally, the average user spends almost an hour per day on Facebook. Considering the average person sleeps eight hours a day, that means about 7% of our waking hours is spent with our eyes glued to the social network.
For many, Facebook is the internet. That said, is your business taking full advantage of it?
Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service.
Below you’ll find everything you need to know to become a master Facebook marketer. No matter if your business has had a Page for years or you’re just getting started, this comprehensive guide is for you.
Read along, email it to yourself or bookmark it for later, or jump to the section that interests you most.
Facebook Marketing, the Inbound Way
Before we dive in, let’s get one thing out of the way. There are many ways to approach marketing on Facebook, but we’ll stick to the one we love most: inbound.
An inbound strategy is about being helpful and relatable to your audience. It involves understanding the goals of your customer and partnering with them to overcome challenges. One of the best ways to do this is to be available where they already spend their time — that means you need to be present on Facebook.
Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services reps to connect with consumers interested in a brand.
It’s not about being spammy, annoying, or deceiving.
If you’re building a Facebook Page just to check one more thing off the branding to-do list, think again. True Facebook marketing requires a consistent, long-term commitment. But we promise, the awareness and demand will be worth it.
Ready? Let’s go.
- Create a Facebook Page
- Add photos
- Add a short description
- Create a username for your Page
- Add your Page to Shortcuts
- Set up Page roles
- Customize your notifications
- Add a Page CTA
- Organize your Page tabs
- Verify your Page